Identifying and selecting your target market!

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When creating a website or business you have to remember no matter how hard you try you can’t satisfy all the needs of your potential customers. So what you have to do here is focus and concentrate on a specific target market, a specific segment of the whole available market that will offer the most profit from your potential consumers. In short a target market is a group of individuals in which a company and or a website targets its services or products too. The majority of the time this group will have similar interests or characteristics such as age, gender, education, occupation, and or live in the same geographical area.

Target Market

In theory the similarity of the target market should mean that all the people in this group should respond accordingly to a similar marketing campaign. Remember this is in theory and in reality marketing is extremely competitive and many competitors battle it out for the same set of customers. So when all is said and done the competitor with the best marketing strategy and has the most impact on the target market will win the battle.

Marketing Strategy

When creating your marketing strategy ensure that you’re offering the better price, place, and or promotion then your competitors. If you don’t you’re liable to lose market share and overall sales depending on your product and or service you’re offering to the end consumer.

I hope this helps you understand your target market a little better and also gives you a better understanding of where to focus your energy. Ensure you have selected the proper target market and you’re off to a good start.

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6 CommentsLeave a Comment

  1. Amit says:

    Wow ,Selecting the right target market is very important ..This is really interesting post
    Amit recently posted…How to make money through sponsored post sites?My Profile

    • bbrian017 says:

      Hi Amit yes it’s important, trying to sell a baby carriage to a family with no babies makes no sense right? trying to sell the carriage to a woman expecting a new born now your talking. target market is the most important.

  2. Dave Cassell says:

    Kids and women are two of the most profitable markets there is, aren’t they?

  3. Mahendra Yadav says:

    I Think selecting a market is very important if you want success. Nice Post. I will follow this post.
    Mahendra Yadav recently posted…Top 10 Corruption Scams in IndiaMy Profile

  4. It’s true that sharing your contact with the wrong people can cause quite an uproar of negative comments or claiming your spamming. You should always be careful where you post your links and how it will effect your name or brand. – Scott Craighead
    Scott Craighead recently posted…Top 10 Greatest PS3 Exclusive Character’s!My Profile

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