Marketing Planning Process for Blogging
What a better way to start off the weekend with a nice article regarding the marketing planning process for blogging. Generally the backbone of successfully developing a blog in today’s industry. I have gathered some really nice examples and compiled a chart to help you, my readers to better understand how to market your own blog. As always businesses do this everyday for new products I’m simply applying it to blogging. So this is good and intelligent information.
Blogging Objectives and Planning
Lets face it! You have to know where you need to be and how you’re going to get there in today’s intense blogging market. Understanding your audience (readers) and delivering and fulfilling a need is of most importance. I like to think my readers are here reading my blog waiting for my next intelligent article to share. We have to create objectives and plans appropriately to meet and achieve the needs of our readers. I have managed to split the into three segments.
External Blogging Influences
Things will influence you in life and will help you come up with unique and original ideas when blogging. This can be very good seeing blogging wears thin after a few months and unique ideas become harder to find. Take all your external life influences and apply then to blogging ideas. You never know how what you can come up with. Most of my articles are from personal life experiences.
Internal Blogging Influences
You will notice your readers posting comments on your blog. Judging on what they say and comment on you can determine what they like reading. This will help you create your planning and objective mentioned below.
Blog Marketing Plan
Your blog Marketing Plan is really intense and is built up of many sections.
- Objectives – Setting small obtainable and realistic objectives is a must. Don’t over load yourself with pressure! Baby Steps, Baby Steps
- Strategies – Now that you have objectives set we have to determine how you’re going to achieve these objectives. This will be the steps taken and in a very unique/specific order that must be followed.
- Target Markets – Do the research and determine what your target market is. This way you can specialize in what you do offering better products or services to your readers or end consumers.
- Overhead – It’s not free and blogging will cost you money. Self hosted word press blogs are what I always recommend as a professional blogger. When you start off wordpress or blogger is a great way to test your waters. Eventually your costs will increase but don’t worry so will your profits.
- Execution – It always amazes me how much work we put into launching a successful blog yet an unsuccessful execution halts everything. It’s like the NASA Space Exploration Projects! Years and years of work gets tested and is dependent on that last minute of the launch, the execution
Implementation
After all is said and done we have accomplished a lot for our blog marketing plan. It’s now time to implement our strategies and accomplish our objectives. Don’t give up at this point or let back. We have to be accurate and persistent. Remember determination and persistence will grant you success.
Evaluation and Control
I good example of this can be found on my blog. Yesterday I posted about stumbleupon. If you an avid reader if mine you wold know this is not my normal type of topic. Perhaps you didn’t care but I made a management decision to post something off beat and fun. I think it’s nice once in awhile and other would argue the differ. The point here is to post in your niche, consistently and control your blog as needed to meet your objective. This is a great time to look at your growth and see if it’s the right direction stated within your marketing plan and marketing plan process.
As always don’t forget to vote for me @ blogengage and if interested you can join my social group.
Enjoy
Brian
Excellent post on a blog marketing plan!
A lot of people just jump in, planning only to “have a blog”
A little bit of time spent up front planning and strategizing goes a long way.
Jonathan´s last blog ..URL Rotator Script for Wordpress
Hi Jonathan,
Thanks for stopping by and commenting! I still haven’t added your plugin I’m still trying to find a reason for it! Perhaps I will blog about it this weekend!
Your right many people think blogging is easy when in fact it’s a part time and sometimes a full time job!
It’s very obvious who these bloggers are as their blogs haven’t been touched in months haha!
But hey I’ve been there done that
Take a moment and vote for me over at blogengage ok!
Thanks,
Brian
bbrian017´s last blog ..Marketing Planning Process for Blogging
Excellent post about the very necessary step of making a plan/strategy for your blogging. If you’re going to be serious about your blog and trying to make some money from it (or whatever your blogging goal is) you really have to plan it out before just diving into it. I can tell you put a lot of thought into your posts and I (and I’m sure all your other readers) appreciate that. -Frank
Hi Frank,
Thanks for stopping by. I’m glad you enjoyed the article. I was excited to write this one it’s great advice and content!
Hope to see you adding me as a friend at blogengage and voting for me!
bbrian017´s last blog ..Marketing Planning Process for Blogging
Hey Brian… very good post. You lay it out very well and I really like the flowchart (big fan of flowcharts). The marketing plan is very straightforward and I like how you explained the internal and external blogging influences.
Doug Dillard´s last blog ..Bloggers: Do You Want to Make Money With Your Blog?
Very well consructed post and I totally agree that if you do not have a plan of action for your blog you will just be spinning your wheels.
Tycoon Blogger´s last blog ..Promote your blog with a little help from your friends
@Doug thanks for posting man! I’m really working hard at turning my blog into something positive! I have ignored it far to long and have dedicated myself into making this work! I appreciate your visit.
@Dan (Tycoonblogger) Love how you’re visiting on a regular basis! A plan of action is always a good idea! Implementing and following the target that’s another story haha!
Guy please take a sec and vote for me over at blogengage!
bbrian017´s last blog ..Marketing Planning Process for Blogging
To minimize the cost, I started with Blogger hosting..But that did not give me real satisfaction..Now I hosted with wordpress..I feel more satisfied with my own pride….
Dollar Buddies Ragu´s last blog ..6 Figure Freelancer.
hi ragu,
Most bloggers grow the same way as you! They try out blogging with blogger and eventually become self hosted and running live with wordpress.
Glad to hear you’re happy with your blogging career!
Guys please take a sec and vote for me over at blogengage!
@doug @tycoon @Jonathan vote for me
bbrian017´s last blog ..The Total Blogging Concept
Wonderful source Brian! I think I should read all of your posts, I have a few questions for you, I hope I can find time soon!
Hesham´s last blog ..How to Build a High Rank About-Us Page for your Domain Name or Blog