Do Follow No follow Pagerank Sculpting

I was reading a few articles lately regarding Do Follow and No Follow Attributes found on the majority of blog or website links today. See what happens is a blogger would apply a “rel=nofollow” tag to out going links. This would allow them to keep their page rank and not share it with that specific website they are linking to. “rel=nofollow attribute” provides a way for webmasters to tell search engines “Don’t follow links on this page” or “Don’t follow this specific link.”

Nofollow is method (introduced in 2005 and supported by multiple search engines) to annotate a link to tell search engines “I can’t or don’t want to vouch for this link.” In Google, nofollow links don’t pass PageRank and don’t pass anchortext. (matt cutts)

What was this a problem?

Some bloggers/website owners started abusing the No Follow rule by applying it to all links on a high page rank page and allowing all the juice to flow to one specific link only. This is known as Pagerank Sculpting. Determining how page rank will flow throughout your website. Normally all the links would get an equal flow of page rank juice but with the no follow attribute they could allow all the juice to flow into one specific link.

Why did it change?

Many people were trying to set how page rank flows on their website or blog. This isn’t the way Google wants it to happen. Some sites were even stopping the flow of page rank when the information was of high quality.

So what happens now?

Google has changed the algorithm to allow the same amount of page rank juice to flow to all external links. This is going to happen if you have no matter how many no follow links you have or page rank juice available. The links don’t add up to create one huge piping hot stream of page rank love. We can assume the extra if not a do follow is wasted and gone. Apparently it’s now called the decay factor.

The majority of bloggers must use this No Follow for paid links or paid adverting. Some call these article sponsored Articles and Google penalizes the company if they don’t use the No Follow attribute.

To warp it all up

Yes Do Follow and No Follow attributes still work and still play a roll is SEO. Most Search Engines Including Google will listen to these attributes and not follow any links you suggest it to not follow. Should you continue to practice Page Rank Sculpting? Google say no and to allow the page rank to flow naturally throughout your website or blog.

Need to read more?

If you’re interested in Page Rank Sculpting and want to read more Google created an actual page to help you better understand what’s happening.

Any comments on this topic? Have you ever tried Page Rank Sculpting and if so have you noticed these changes?



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